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Microsoft Announces Store Ads & Other Updates

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Microsoft released its newest round of marketing product updates today.

Amongst the leading updates is the launch of Microsoft Store Ads on desktop devices.

The updates to Microsoft’s marketing products consist of:

  • Microsoft Store Advertisements
  • In-Market Audience Expansion
  • Responsive Browse Ads Update

Let’s dive into each update and how to benefit from each as an online marketer.

Expand Reach With Microsoft Store Ads

If you remain in the app or gaming industry, this upgrade is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Store advertisements will appear like:

Image credit: Microsoft Advertisements Blog, January 2023 Some of the advantages of the brand-new Microsoft

Store advertisements include the following: Expanded discovery of your app or game on additional devices Easy campaign setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track habits To begin with Microsoft Store advertisements

  • , you’ll need to send your brand and link shop items to your

    • Microsoft Marketing account. As soon as authorized, you can begin utilizing this format instantly. In-Market Audiences Broaden Globally This next Microsoft Marketing upgrade is for global marketers. Simply announced, the In-Market audience segments expanded to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a brand-new update, Microsoft advised online marketers that January 31 is the last day
  • to produce or modify any Expanded Text Advertisement.

    Starting February 1, the just new search advertisements that

  • can be created
  • are Responsive
  • Search Ads. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. However, you will not be able to create or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Browse projects. Google was the very first to formally sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Ads In 2023 At the end of their January

    product update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the official announcement, it appears that Microsoft will continue to differentiate its advertisement platform from Google by focusing on the following: Regional Search advertisements

    Marquee ads Extra vertical advertisements If you’re unfamiliar with vertical ads from Microsoft Ads, they formally debuted in September 2021. Presently, vertical ads are readily available for the following

    items: Automotive Credit card Cruises Medical insurance Expert services Trips and activities It will be interesting to hear what additional verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Featured Image: monticello/SMM Panel