Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re thrilled to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her thoughts on why she’s joined the team:

When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, taking in the stories and images of the people affected. That minute in time highlighted for me how important social has actually become to how we live, work and understand the world.

As social has progressed into a consistent engine of online culture and connection over the previous 10 years, it has likewise become an indispensable method for organizations to not just reach their clients however to engage with their customers in two-way conversations where relationships are created. It’s about individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it assists people and services connect and help each other, brings awareness where it’s needed, and motivates individuals to gain from each other, share stories and commemorate wins.

When the chance to talk to SMM Panel about the CEO function emerged, I was excited. Social media management is a mainly untapped and growing $28 billion worldwide market opportunity, and SMM Panel is critical in helping clients inform their stories and get in touch with others, all while providing meaningful insights to the very people it links. Modification in this market is consistent, which is, in part, what drew me here. I grow in modification. This inflection point in SMM Panel’s journey is one I’ve seen before and gives me the opportunity to apply my transformational experience to continue to unlock value and innovation for clients in this already growing service. What excites me the most is the prospect of working with the team at SMM Panel to provide what our customers require to drive their organizations forward.

We have an incredible opportunity to assist numerous thousands of organizations harness the power of social networks to make their organizations effective, and I’m thrilled to become part of the SMM Panel team. The team is an effective idea, and I have actually seen what the power of interacting can achieve. It’s an incredible honor to join this culture that is steeped in addition, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the main news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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