Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which positions advertising on free WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was established by Matt Mullenweg, the entrepreneur who developed the free WordPress open-source material management system (CMS).

Blaze Advertising Network

The marketing network was originally presented in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to utilize the WordPress control panel at wordpress.com/advertising to get going choosing pages to promote.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already installed then it needs to be set up, either the totally free or exceptional variation works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for advertising, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze choice.

The interface permits advertisers to pick the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what topic the ads will be displayed in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst countless Tumblr and free WordPress.com websites. Management of the Blaze advertising campaigns is done through the dashboard interface at wordpress.com/advertising.

The campaigns are established by a daily budget plan and by dates that the advertising will be shown. Blaze ads consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them wisely to record the audience’s attention.

Snippet: A short text description of your post that appears below your image. You can write a maximum of 120 characters here. We advise utilizing this text to support your heading and provide viewers more context about what they will see when they click the ad and reach your content.

Image: Upload an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the advertisement.”

Check out the official statement by Automattic:

Introducing Blaze: A New Way to Ignite Your Development on WordPress.com

Featured image by SMM Panel/Asier Romero