30 Content Marketing Stats You Should Know

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Material continues to rule most marketing techniques, and there is proof to support my assertion.

Simply put, material marketing is an essential aspect of any digital marketing strategy, whether you’re running a little local business or a big international corporation.

After all, material is indisputably the extremely lifeline upon which the web and social networks are based.

Modern SEO, for all intents and functions, has actually successfully become enhanced content marketing as Google needs and rewards companies that create content demonstrating Knowledge, Authority, and Dependability to the benefit of their customers.

Material marketing involves developing and sharing important, pertinent, entertaining, and constant material in various text-based, video, and audio formats.

The primary focus ought to be on bring in and retaining a plainly defined audience, with the ultimate objective of driving successful client action.

However with so much material being produced and shared every day, it is very important to remain updated on the current patterns and best practices in material marketing to keep up.

To help you do just that, here are 30 content marketing statistics I believe you should know:

Material Marketing Usage

How many organizations are leveraging content marketing, and how are they preparing to find success?

  1. According to the Material Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers use content marketing as part of their overall marketing method.
  2. 91% of marketing pros surveyed by Semrush attained success with their material marketing in 2021.
  3. A B2B Material Marketing Study carried out by CMI discovered 40% of B2B marketers have a documented content marketing method; 33% have a strategy, however it’s not recorded, and 27% have no technique whatsoever.
  4. Half of all marketers state they contract out some content marketing.
  5. The pandemic increased content use by 207%.

Material Marketing Technique

What techniques are content online marketers utilizing or finding to be most efficient?

  1. 83% of marketers believe it’s more efficient to create higher quality material less often.
  2. In a 2022 Statista Research Study Research Study of marketers worldwide, 62% of participants stated they thought it was very important to be “always on” for their clients, whereas 23% thought content-led communications were most reliable for customized targeting functions.

Types Of Content

Material marketing was synonymous with publishing blogs, however the web and material have evolved into audio, video, interactive, and meta formats.

Here are a few statistics on how the different kinds of material are trending and carrying out.

  1. The top 3 kinds of material being developed by marketing teams in 2022 included videos, blog sites, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading 2 content types that B2C online marketers used in the last 12 months. Their use of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient kind of social media material.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: CMI)
  6. Brief content (300-900 words) draws in 21% less traffic and 75% fewer backlinks than short articles of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with buyers investing approximately 8.5 minutes seeing static content items and 13 minutes on interactive content products. (Source: Mediafly)

Material Circulation

It is not simply adequate to produce and publish material.

For a content strategy to be effective, it must consist of dispersing material by means of the channels frequented by a service’s target market.

  1. Buy Facebook Verification Badge was the top circulation channel for B2C marketers in the previous 12 months and the channel that drove the very best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social media circulation channel.
  3. 80% of B2B marketers who use paid circulation usage paid social networks advertising (Source: CMI)

Content Intake

As soon as content reaches an audience, it is very important to comprehend how an audience consumes the content or takes action as an outcome.

  1. A 2021 DemandGen research study exposed 62% of those making B2B purchase decisions said they relied more on useful material like case research studies and visual material, such as webinars, to assist their purchasing choices and pointing out a greater focus on the dependability of the source.
  2. Purchasers are willing to invest no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Survey)
  3. In a current post, blog writer Ryan Robinson reports the average reader spends 37 seconds checking out a blog.
  4. 65% of respondents to DemandGen’s survey said they provide more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated material.

Material Marketing Performance

One of the main reasons content marketing has actually removed is its ability to be determined, optimized, and tied to a roi.

  1. B2C online marketers reported to CMI the top three goals content marketing assists them to attain are creating brand awareness, building trust, and informing their target market.
  2. Material marketing produces three times as lots of leads as traditional outbound marketing however expenses 62% less (Source: CMI).
  3. 56% of marketers who take advantage of blogging state it’s an effective method, and 10% state it produces the greatest ROI (return on investment). (Source: Hubspot blog research)
  4. Over 60% of online marketers determine the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan modifications and the determination to buy particular marketing strategies are great indicators of how popular and reliable these strategies are at a macro level.

The following statistics definitely seem to suggest online marketers have purchased into the value of content.

  1. 61% of B2C online marketers in CMI’s 2021 research study stated their 2022 material marketing budget plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing budget on material marketing. In addition, 43% saw their material marketing spending plans grow from 2020 to 2021, and 66% expected them to grow once again in 2022. (Source: CMI)


All forms of marketing come with challenges associated with time, resources, competence, and competitors. Recognizing and resolving these difficulties head-on with well-thought-out techniques is the best way to conquer them and recognize success.

  1. Leading difficulties consisted of “attracting quality leads with our material” (41%), “creating enough traffic and promoting our content” (39%), “developing material that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social networks algorithms (53%), and information management/analytics (48%) are among the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are seeking downtime from internet-enabled devices due to digital fatigue (Source: EY Study)

Time To Get Going

As you can clearly see and maybe have already recognized, material marketing can be a highly effective and cost-efficient method to generate leads, build brand name awareness and drive sales.

Those happy to put in the work of building a documented material technique and executing it by producing, distributing, and enhancing high-value, relevant customer-centric material can gain considerable service rewards.

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Included Image: Deemak Daksina/SMM Panel