Elon Musk announced today that Twitter will now display view depend on tweets, offering users more insight into the reach of other users’ material.
Twitter’s tweet view count, otherwise known as impressions, was previously only offered to the account that published the tweet.
The exception, as Musk notes, are videos, which have generally shown a view count.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
Shows how much more alive Twitter is than it may appear, as over 90% of Twitter users read, but don’t tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary material and will update in genuine time as the tweet is seen.
The decision to make tweet impressions public seems encouraged by the concept that it will make Twitter look more active.
Tweet view counts will provide outside observers a better understanding of the potential reach and impact content can have on Twitter. In Musk’s view, this could encourage more individuals to sign up with and take part on Twitter.
For brand names and services, view counts will be a valuable method to determine the reach and engagement of sponsored content on the platform.
Knowing how many impressions other peoples’ tweets get can also help services recognize authentic influencers in their niche, as engagement numbers do not inform the entire story.
As others have already explained, public view counts can possibly expose accounts that artificially inflate their engagement and follower numbers.
If a star or “journalist” has 2 million fans and barely gets any views on their tweets because they bought 1.9 million fake followers in order to seem A-List …
This will expose great deals of phony followers acquired by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who truly has an audience on Twitter and who has a large portion of non-active fans.
Included Image: Phil Pasquini/SMM Panel